The protein of dry dog food in ordinary kibble is made out of meat remainders and by-products (in other words, "leftovers"). Ordinary dog food companies that manufacture dry dog food, process their meats at temperatures of 140 ºC (usually twice), which results in a decline of quality in their protein source.

We want our dogs to have the highest quality of protein and nutrients closest to their ancestors' diets.
In order to successfully achieve this high quality, Platinum Natural Dog Food has breakthrough manufacturing process to ensure the most nutritious and beneficial food for you dog.

We at Platinum Natural selects only the highest quality human grade fresh chicken, our chicken is NEVER frozen like most manufacturers.

We use the same quality chicken that you pick up in the store, natural and no-added hormone.

We receive our fresh chicken from our supplier daily; nothing ever is stored or frozen.

The chicken is then sorted into categories such as: whole chickens, breasts, thighs, wings, livers, backs, etc.

Once the fresh parts are blended together, they are cooked at a temperature of only 95 ºC. This process ensures that this level of quality cannot be achieved by any other dog food manufacurer.
Because of the high quality protein source that we use in our foods, our products are much more digestible for any breed of dog.
Dogs acquire certain happiness of life from it!
Kidneys and liver will work at a normal level since they won't have the overload of unassimilated proteins and toxins.