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by live4schutzhund on 03 March 2012 - 14:03
As an executive director of sales I have a different opinion. All knowledge of pricing and the breed aside, I have to analyze their business plan based strictly on what I see on the website.
Lets take a look at the web site from the point of view of their target demographic.
Target Demographic
-Wealthy / Affluent (your definition of wealth may differ from one another)
-Family
-Recent Safety / Security Issues
Their web site is well built following somewhat current user navigation trends. The dogs are pretty. The photos are well taken. The videos ( I have not looked at all of them), are pretty cool ( remember, watch like you know nothing about the breed).
Pretending I have not been a GSD enthusiast for 15 years I can easily place myself in the mindset of their target demographic.
Scenario
Away at a conference I get a phone call from my wife that someone has broken into my home while my family was sleeping. I rush home to my family full of rage, worry and disgust to find a fearful family. I quickly priorities our immediate needs - security, piece of mind, loss of revenue while I am distracted, and loss of revenue from the conference I left early. I quantify the need vs cost based on data and make a decision. Whether its a friend, business contact, or web surfing I stumble across the above web site. Somewhat impressed by the site but more so the emotional connection with the videos I find my solution. The cost is insignificant vs my perception of the gain. Done. Fixed. Safe. Piece of mind. etc. etc.
Without having been there to see the facilities, dogs, and meet them lets look at it like a business, which is not a crime.
Gross profit, gross margin conversations can take up several threads but the short of it is that they exist in a business and determine the price.
Bottom line________
When value (perceived or actual) exceeds price, a sale is made. Simple as that.
Does anyone have solid evidence they are unethical, irresponsible, or abusive to their animals? If not then tread lightly. Sound business strategy leading to success usually goes hand in hand with protecting its reputation fiercely.
Lets take a look at the web site from the point of view of their target demographic.
Target Demographic
-Wealthy / Affluent (your definition of wealth may differ from one another)
-Family
-Recent Safety / Security Issues
Their web site is well built following somewhat current user navigation trends. The dogs are pretty. The photos are well taken. The videos ( I have not looked at all of them), are pretty cool ( remember, watch like you know nothing about the breed).
Pretending I have not been a GSD enthusiast for 15 years I can easily place myself in the mindset of their target demographic.
Scenario
Away at a conference I get a phone call from my wife that someone has broken into my home while my family was sleeping. I rush home to my family full of rage, worry and disgust to find a fearful family. I quickly priorities our immediate needs - security, piece of mind, loss of revenue while I am distracted, and loss of revenue from the conference I left early. I quantify the need vs cost based on data and make a decision. Whether its a friend, business contact, or web surfing I stumble across the above web site. Somewhat impressed by the site but more so the emotional connection with the videos I find my solution. The cost is insignificant vs my perception of the gain. Done. Fixed. Safe. Piece of mind. etc. etc.
Without having been there to see the facilities, dogs, and meet them lets look at it like a business, which is not a crime.
Gross profit, gross margin conversations can take up several threads but the short of it is that they exist in a business and determine the price.
Bottom line________
When value (perceived or actual) exceeds price, a sale is made. Simple as that.
Does anyone have solid evidence they are unethical, irresponsible, or abusive to their animals? If not then tread lightly. Sound business strategy leading to success usually goes hand in hand with protecting its reputation fiercely.
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